Literature review on customer satisfaction
Cn Abstract: The concept of customer satisfaction has attracted much attention in recent years The main body of the literature review commences with a quick history of consumerism and customer satisfaction and the effects of proper implementation. INTRODUCTION Customer satisfaction is related to the human activity directed at satisfying human wants through the exchange of goods and service. High quality leads to high levels of customer retention, increase loyalty, and positive word of mouth, which in turn are strongly related to profitability (Reichheld and Sasser 1990 ) Business is not about achieving goals only but, should also focus on the customers’ satisfaction. 0) increased restaurant sales upwards by almost 1211 Words 5 Pages Powerful Essays Read More Good Essays Proctor And Gamble Business Analysis 1201 Words. Customer satisfaction (CS) has attracted serious research attention in the recent past year. Maroco, 2013) Satisfaction has been broadly defined by Vavra, T. To understand the customer preferences of satisfaction factors in household appliances. E (1990) Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. Cn Abstract: The concept of customer. And 5% of 2000) There is a generous assemblage of exact writing that builds up the advantages of consumer satisfaction for firms. A Literature Review and Critique on Customer Satisfaction LIU Huiqun1, ZHAO Xin2 1. "Literature review on Customer Satisfaction towards Online Payment -With Special Reference to PayTM. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. Business that is operating in a long-term period is. The main body of the literature review commences with a quick history of consumerism and customer satisfaction and the effects of proper implementation. It is considered to be the valuable assets of a business.. Customer Satisfaction is one of the main topics rises recently. Study shows, customer is loyal to a particular brand because they received a good products and services from the company. literature review on customer satisfaction Reichheld and Sasser (1990)2 recognized the benefits that customer satisfaction provides by the retention of customers of a bank. Customer satisfaction is important because it shows whether the business is accepted by the market or not. Satisfaction has been broadly defined by Vavra, T. Consumer satisfaction is an uncertain and dynamic idea and Indo-Iranian Journal of Scientific Research (IIJSR) (Peer Reviewed International Journal), Volume 2, Issue 3, Pages 101-121, July-September 2018. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. This paper reviews the research on how to measure the level of CS, and classify research articles Customer satisfaction is important because it shows whether the business is accepted by the market or not. 40% of the users be a consensus regarding its definition (Giese and Cote, are satisfied. Customer satisfaction is the marketing element which indicates how the products or the services offered to a consumer meet or exceed their customer expectation (A. Satisfaction is the post-purchase evaluation by the consumer of the overall service experience where the needs and expectations have been met or exceeded (Abubakar et al, 2001).. Anderson and Magruder (2012) mentions that there is a positive impact of online based platforms star rating system on restaurant operations and states that the half-star differences (i. 10% of the users are dissatisfied. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service "Literature review on Customer Satisfaction towards Online Payment -With Special Reference to PayTM. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. ( 1994) found a significant relationship between customer satisfaction and return on assets. “Customer Services in Public Sector Banks: A Comparative Study of SBBJ and SBI”, Indian Journal of Marketing, Vol. A conclusion was made that service quality and client satisfaction are connected from their interpretations purchase university essays of their relationships among the business outlook (Chumpitaz and Paparoidamis,.